As a business owner, it is your responsibility to figure out the best weapons for driving traffic to your website and increasing conversions. There are many tools and strategies to help you do just that, and a lot of them … Continue reading
At a time when tweets and online reviews are way too familiar, your online reputation is more vulnerable than ever. A negative online review or a scathing tweet is bad enough for a large corporation, but for a small business, … Continue reading
A brand is a customer’s perception of the business. Your brand is what your customers know about you. This knowledge is established by your image, products and reputation. Good branding helps potential customers make informed buying decisions. It tells them … Continue reading
Searching for online reviews has become an essential part of the modern customer’s buying process. A recent study found that the buying decisions of 90 percent of customers who read online reviews are influenced by positive online reviews, while almost … Continue reading
Few things control a brand’s reputation more than the way it responds to customer complaints and deals with unhappy customers. Customer service has always been an integral aspect of developing a brand image. In fact, customer service is the center … Continue reading
Social media has given the customer the ability to take charge of the conversation and offer instant feedback to your business and offerings. Instantly visible to your customer service team, it is essential to let customers know you have seen … Continue reading
Feeling unappreciated may provoke your customers to take their business elsewhere, in favor of a company that will value their business. Customer appreciation is crucial for many reasons. Having a customer appreciation program is an excellent way to keep your … Continue reading
No matter how amazing your products may be, or how perfect your customer service is, negative customer reviews are inevitable. You cannot please every customer all of the time. When a bad review happens, especially on the popular third-party review … Continue reading
It takes years of strategies and efforts to build a strong online reputation for your business, and only a few seconds for an online reputation to be strained. Building a strong reputation and a healthy relationship with your customers that … Continue reading
A pay-per-click (PPC) campaign, if executed effectively, can be a profitable tool for your business. It can be a wonderful way to reach out to potential customers who are likely interested in your offerings. However, in order to reap the … Continue reading
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A pay-per-click (PPC) campaign, if executed effectively, can be a profitable tool for your business. It can be a wonderful way to reach out to potential customers who are likely interested in your offerings. However, in order to reap the … Continue reading
