As with most critical decisions in business, updating your online marketing strategy is a significant change. There is no point in having an amazing product if you cannot market it properly and attract new customers needed to make a profit. … Continue reading
Social media networks are no longer about just “comments” and “shares.” Over the last few years, social media has evolved into an effective platform for attracting visitors and generating leads for businesses. According to a report by Social Media Examiner, … Continue reading
Building and managing your online reputation is not only crucial; it is essential for your small business. Social networks, online marketing, search engine optimization and other proven marketing tactics can boost your online presence and help you find potential customers. … Continue reading
Nearly eight out of ten potential customers conduct online research before making a purchasing decision and are 85 percent more likely to spend their money if they are convinced by the online reviews. Businesses are aware of this reality, and … Continue reading
Online customer reviews improve every step of the overall sales process. We all know new business is far harder to win than repeat business and online reviews and recommendations familiarize a potential customer in ways no other content can. Simply … Continue reading
When building your online marketing strategy, finding measurable data is critical. However, most of the time you will come across data that will provide a sense of what is happening but does not help meet business goals. It can be … Continue reading
Google My Business listings are a great way of attracting visitors to your website, and to your business. However, since this is an automated system, a lot can go wrong with your online listings, and they can be difficult to … Continue reading
Why did your search engine rankings drop? Most website owners who keep a close eye on their SEO performance ask this question. It can be incredibly frustrating when one week you are watching your search engine results rise, and a … Continue reading
When a potential customer’s first stop is Google search, online reputation management can be crucial to the success of your business. The power of your online reputation can be used to build brand image, increase credibility and improve the bottom … Continue reading
Customer reviews and testimonials have a significant influence over the purchasing decisions of potential customers. On average, potential customers look at up to ten online reviews before making a purchasing decision. Nearly 88 percent of customers trust online reviews as … Continue reading
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Customer reviews and testimonials have a significant influence over the purchasing decisions of potential customers. On average, potential customers look at up to ten online reviews before making a purchasing decision. Nearly 88 percent of customers trust online reviews as … Continue reading
