Online Reputation Management – A Growing Concern for Small Businesses

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Nearly eight out of ten potential customers conduct online research before making a purchasing decision and are 85 percent more likely to spend their money if they are convinced by the online reviews. Businesses are aware of this reality, and … Continue reading

7 Best Practices for Creating a Digital Marketing Strategy That Delivers Results

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When building your online marketing strategy, finding measurable data is critical. However, most of the time you will come across data that will provide a sense of what is happening but does not help meet business goals. It can be … Continue reading

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5 Steps for Handling Negative Online Reviews

Customer reviews and testimonials have a significant influence over the purchasing decisions of potential customers. On average, potential customers look at up to ten online reviews before making a purchasing decision. Nearly 88 percent of customers trust online reviews as … Continue reading