Online Reviews Essential for the Success of Your Marketing Efforts

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According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading

3 Ways to Increase Brand Awareness and Improve Online Reputation

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There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading

Good- Quality Content Impacts Your Online Reputation

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Content and online reputation are intricately linked. Words, expressed verbally or penned, have the power to influence, inform and change people’s behavior. A well-written piece of information can work to build customer trust and establish your brand as authoritative. Here … Continue reading

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With New Law Protecting Negative Reviews, It’s Time to Strengthen Your Reputation Management Strategy

There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading