The reputation of a business is critical to its survival. The trust and support of your customers can have a direct and significant effect on your business’ bottom line. In recent years, the importance of online reputation has become increasingly … Continue reading
According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading
Knowing that most searchers use Google to find your business online, it is essential for you to understand how critical your Google My Business listing is to ranking in Google search results. According to a study by Gybo, searchers who … Continue reading
Search engine optimization (SEO) is one of the effective marketing strategies that aims to increase your online presence and visibility within search engine results pages (SERPs) such as Google, Bing and Yahoo. Studies have proven that people usually don’t go … Continue reading
There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading
As a small-business owner, you are probably running a marathon within your company every day, hopping from one task to the next with a million things to worry about. You probably feel like there is no time to eat and … Continue reading
With the wealth of information available online and the number of people accessing it, it is essential for businesses to take care of their online reputation. When managed correctly, your online reputation can be one of your biggest assets. However, … Continue reading
There are businesses that have mastered the art of building customer trust online and have the reputation and accolades to prove it. Some of these brands, including Apple and Sephora, achieved higher rankings due to their offline and online customer … Continue reading
Content and online reputation are intricately linked. Words, expressed verbally or penned, have the power to influence, inform and change people’s behavior. A well-written piece of information can work to build customer trust and establish your brand as authoritative. Here … Continue reading
There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading
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There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading
