Digital Marketing Strategy – Build Your Business With a Strong Foundation

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Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy. … Continue reading

6 Best Competitor Research Tools to Help You Track Competitors’ Websites

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Continuous growth plays a critical role in the success of any online business. The key to constant growth is learning from past performance, monitoring future trends and exploring the existing competitive landscape. It is essential to understand the intelligence behind … Continue reading

When Is the Best Time to Ask Your Customers for a Review?

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Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also … Continue reading

Importance of Positive Online Presence for Your Local Business

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Most local businesses underestimate the importance of building and maintaining an active online presence. According to recent studies, more than 80 percent of online searchers are likely to visit the store. Therefore, if your local business lacks a compelling online … Continue reading

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Your Holiday Recipe to Feast on Positive Online Reviews

Here is some food for your thought: More than 92 percent of customers may not make a purchase if they do not see positive online reviews about that product. Nearly 97 percent of customers agree that the number or ratio … Continue reading