In order to grow your business, it is important to continue to acquire new customers and retain existing ones. An established and growing customer base is the lifeblood of your company, and to do so effectively, you will need to … Continue reading
Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy. … Continue reading
In an ideal world, customers would navigate directly to your website any time they wanted to buy a product similar to what you sell. However, the reality is today’s customers have limitless options when it comes to researching and purchasing … Continue reading
Continuous growth plays a critical role in the success of any online business. The key to constant growth is learning from past performance, monitoring future trends and exploring the existing competitive landscape. It is essential to understand the intelligence behind … Continue reading
Businesses no longer have the luxury of influencing the perception of their brands in the minds of their customers. At least, not without a clear online reputation management strategy. Most customers use the Internet to research brands and their products … Continue reading
With personal assistant devices leading the way, voice search usage is seeing unprecedented growth. According to Google, more than 20 percent of its mobile queries are voice searches. The total number of voice searches is much higher when we take … Continue reading
Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also … Continue reading
Most local businesses underestimate the importance of building and maintaining an active online presence. According to recent studies, more than 80 percent of online searchers are likely to visit the store. Therefore, if your local business lacks a compelling online … Continue reading
A positive online reputation is essential to the success of your business. Today, with so many customers researching businesses online before making a buying decision, a negative online review can damage your reputation. Often, these negative online reviews can end … Continue reading
Here is some food for your thought: More than 92 percent of customers may not make a purchase if they do not see positive online reviews about that product. Nearly 97 percent of customers agree that the number or ratio … Continue reading
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Here is some food for your thought: More than 92 percent of customers may not make a purchase if they do not see positive online reviews about that product. Nearly 97 percent of customers agree that the number or ratio … Continue reading
