When was the last time you purchased something online with a one-star rating. Never, right? Well, you are not alone. In some recent surveys, more than 90 percent of Americans admitted that online reviews influence their purchasing decisions. Customers these … Continue reading
With Facebook constantly changing its privacy settings and content sharing policies, it’s becoming difficult for brands to engage with their followers. So it’s high time that you reallocate some of your funds and energy toward building your email list. According … Continue reading
Most businesses are afraid of negative reviews, but they don’t realize that negative reviews can be easy to handle and can actually have a positive effect on their business. A recent research by Harvard Business School revealed that the majority … Continue reading
The Consumer Review Fairness Act signed into law by President Obama is expected to protect the rights of American consumers who post honest reviews about businesses or products, even if the reviews are negative. If your business has been threatening … Continue reading
Do you have a business website? Are you happy with the marketing role played by your website? Your business website is your home base. It not only helps you generate leads but also plays an important role in search engine … Continue reading
Nearly 47 percent of B2B buyers read three to five content pieces before interacting with a salesperson, yet over 70 percent of sellers don’t have a content strategy in place. This information was revealed in a recent survey by the … Continue reading
It’s simple as this: If people don’t trust your business, they won’t spend their hard-earned money on your products and services. So, how to make people trust you? There are many ways to build trust, but the most important is … Continue reading
The number of consumers who read and trust online reviews is increasing by the day. According to a recent survey, almost 88 percent of consumers rely on online reviews as much as they would trust a personal recommendation. What this … Continue reading
As we begin to peek into the new year, it’s time for business development teams to firm-up their marketing strategies for 2017. And with over 90 percent of customers relying on online reviews, it’s important to include social listening to … Continue reading
Heading into the New Year, you must be looking forward to growing your business and acquiring new customers. But those new customers are not lining up at your door. So, what is your strategy for gaining new customers in 2017? … Continue reading
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Heading into the New Year, you must be looking forward to growing your business and acquiring new customers. But those new customers are not lining up at your door. So, what is your strategy for gaining new customers in 2017? … Continue reading
