Have you ever looked up a local restaurant’s online reviews before booking a table there? Did the feedback that you read influence your decision in any way? Your customers will do that same thing when searching for products and services similar to what you offer, which is why it is critical that your online reputation be strong, positive and impressive.
In today’s digital age, your online reputation is more important and accessible than ever. With a couple of clicks and a Google search for your business, potential customers can form immediate first impressions based on what they read online about your products and services. These early opinions are vital. A positive online reputation based on customer feedback and your place in search engine rankings will increase your likelihood of building a stronger customer base and improving your bottom line. On the other hand, bad customer feedback or lack of online presence may result in loss of business.
A strong online reputation is one of your most valuable assets. It is critical to take control of your online presence in order to achieve your business goals. Here are five simple steps to help you build and maintain a robust online reputation for your business:
- Google your brand name: This is the first step in managing your online reputation. You must understand what needs to be maintained or improved. Reputation management experts recommend that business owners conduct Google searches on their brand and product name regularly and see what people are saying online about their business. This will help you stay ahead of any crisis. You can consider setting up a Google Alert for your brand name and names of products or services.
- Monitor third-party review sites: While most businesses are not fond of online reviews, these review sites do influence customers’ perception of your products and services. In one of the recent surveys, it was found that nearly 41 percent of potential customers search for online reviews of products before making a buying decision.
- Leverage social networks: A lot of businesses have realized the benefits of having an active presence on social media networks like Facebook, Instagram and Twitter. Social networks have high domain authority, which can help your business profile page to appear higher in search engine results. However, it is critical to be consistent in sharing content on your social profiles and respond to comments and customer feedback promptly. Your social media profiles are a reflection of your business and its reputation. It is critical to ensure that the information displayed on your social profiles is accurate and consistent.
- Encourage positive online reviews: The vast majority of customers will not post reviews online, which makes each review important. Positive reviews are very influential, and they are the most valuable tools for increasing online visibility and enhancing reputation. Unfortunately, customers who are not very satisfied with your brand are more likely to post negative online reviews than those who are happy with your services are likely to post positive ones. This makes it essential for you to gather as many positive reviews as you can.
- Share positive content online: Positive content is one of the most effective ways to establish your brand reputation. By posting positive content about your business and products, you can control and improve your online reputation. You can consider blogging and sharing articles on social media. Pushing useful and informative content through your business website and social media accounts can help affirm your credibility to potential customers. In addition, creating a good amount of encouraging content about your business can dilute the effect of any negative content posted by others.
Simply put, you cannot opt out of online reputation management. Online or offline, there are plenty of tools available that can help you build and maintain your reputation. A robust online reputation will act as a magnet for attracting more leads, better business opportunities, new customers and good-quality employees.