In today’s digital-savvy world, even if you have a valid marketing strategy in place with advanced search engine optimization (SEO) techniques, it might still not be enough because harmful content can creep in from all sides. Regardless of the size … Continue reading
The way a potential customer perceives your brand is fundamental to your success, regardless of your industry. If you are viewed in a positive light, it may be easier for you to attract new customers and more business. On the … Continue reading
A brand is a customer’s perception of the business. Your brand is what your customers know about you. This knowledge is established by your image, products and reputation. Good branding helps potential customers make informed buying decisions. It tells them … Continue reading
No matter how amazing your products may be, or how perfect your customer service is, negative customer reviews are inevitable. You cannot please every customer all of the time. When a bad review happens, especially on the popular third-party review … Continue reading
Social media networks are no longer about just “comments” and “shares.” Over the last few years, social media has evolved into an effective platform for attracting visitors and generating leads for businesses. According to a report by Social Media Examiner, … Continue reading
When building your online marketing strategy, finding measurable data is critical. However, most of the time you will come across data that will provide a sense of what is happening but does not help meet business goals. It can be … Continue reading
Customer reviews and testimonials have a significant influence over the purchasing decisions of potential customers. On average, potential customers look at up to ten online reviews before making a purchasing decision. Nearly 88 percent of customers trust online reviews as … Continue reading
Search engine optimization (SEO) is one of the effective marketing strategies that aims to increase your online presence and visibility within search engine results pages (SERPs) such as Google, Bing and Yahoo. Studies have proven that people usually don’t go … Continue reading
There are businesses that have mastered the art of building customer trust online and have the reputation and accolades to prove it. Some of these brands, including Apple and Sephora, achieved higher rankings due to their offline and online customer … Continue reading
Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy. … Continue reading
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Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy. … Continue reading
