Planning a digital marketing strategy is not like creating a brand name. This is because you cannot just pick one strategy and be done with it. Marketing your brand requires ongoing evolution, driving you to update your existing strategy as … Continue reading
Few things control a brand’s reputation more than the way it responds to customer complaints and deals with unhappy customers. Customer service has always been an integral aspect of developing a brand image. In fact, customer service is the center … Continue reading
As with most critical decisions in business, updating your online marketing strategy is a significant change. There is no point in having an amazing product if you cannot market it properly and attract new customers needed to make a profit. … Continue reading
Online customer reviews improve every step of the overall sales process. We all know new business is far harder to win than repeat business and online reviews and recommendations familiarize a potential customer in ways no other content can. Simply … Continue reading
When a potential customer’s first stop is Google search, online reputation management can be crucial to the success of your business. The power of your online reputation can be used to build brand image, increase credibility and improve the bottom … Continue reading
Knowing that most searchers use Google to find your business online, it is essential for you to understand how critical your Google My Business listing is to ranking in Google search results. According to a study by Gybo, searchers who … Continue reading
With the wealth of information available online and the number of people accessing it, it is essential for businesses to take care of their online reputation. When managed correctly, your online reputation can be one of your biggest assets. However, … Continue reading
In order to grow your business, it is important to continue to acquire new customers and retain existing ones. An established and growing customer base is the lifeblood of your company, and to do so effectively, you will need to … Continue reading
Businesses no longer have the luxury of influencing the perception of their brands in the minds of their customers. At least, not without a clear online reputation management strategy. Most customers use the Internet to research brands and their products … Continue reading
Most local businesses underestimate the importance of building and maintaining an active online presence. According to recent studies, more than 80 percent of online searchers are likely to visit the store. Therefore, if your local business lacks a compelling online … Continue reading
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Most local businesses underestimate the importance of building and maintaining an active online presence. According to recent studies, more than 80 percent of online searchers are likely to visit the store. Therefore, if your local business lacks a compelling online … Continue reading
