Online Reputation Management – A Growing Concern for Small Businesses

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Nearly eight out of ten potential customers conduct online research before making a purchasing decision and are 85 percent more likely to spend their money if they are convinced by the online reviews. Businesses are aware of this reality, and … Continue reading

Online Reviews Essential for the Success of Your Marketing Efforts

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According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading

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How Negative Online Reviews Can Deter Your Prospective Customers

There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading