Thanks to the Internet, there are now hundreds of ways to generate qualified leads – and some of them are very effective. You can make use of search engine optimization (SEO), which can drive more potential customers to your website. … Continue reading
As a business owner, it is your responsibility to figure out the best weapons for driving traffic to your website and increasing conversions. There are many tools and strategies to help you do just that, and a lot of them … Continue reading
Searching for online reviews has become an essential part of the modern customer’s buying process. A recent study found that the buying decisions of 90 percent of customers who read online reviews are influenced by positive online reviews, while almost … Continue reading
Feeling unappreciated may provoke your customers to take their business elsewhere, in favor of a company that will value their business. Customer appreciation is crucial for many reasons. Having a customer appreciation program is an excellent way to keep your … Continue reading
A pay-per-click (PPC) campaign, if executed effectively, can be a profitable tool for your business. It can be a wonderful way to reach out to potential customers who are likely interested in your offerings. However, in order to reap the … Continue reading
Nearly eight out of ten potential customers conduct online research before making a purchasing decision and are 85 percent more likely to spend their money if they are convinced by the online reviews. Businesses are aware of this reality, and … Continue reading
Why did your search engine rankings drop? Most website owners who keep a close eye on their SEO performance ask this question. It can be incredibly frustrating when one week you are watching your search engine results rise, and a … Continue reading
According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading
As a small-business owner, you are probably running a marathon within your company every day, hopping from one task to the next with a million things to worry about. You probably feel like there is no time to eat and … Continue reading
There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading
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There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading
