Continuous growth plays a critical role in the success of any online business. The key to constant growth is learning from past performance, monitoring future trends and exploring the existing competitive landscape. It is essential to understand the intelligence behind … Continue reading
Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also … Continue reading
Online reviews hold tremendous power, more than any other mode of marketing. According to BrightLocal, nearly 92 percent of customers often read online reviews. Also, more than 88 percent of customers trust online reviews more than they trust personal recommendations … Continue reading
Before choosing your company to do business with, most potential customers will search for your business online to see what other people are disclosing about their experiences with you. Needless to say, online reviews play a significant role in attracting … Continue reading
Almost 80 percent of consumers trust online review sites more than personal recommendations, and more than 75 percent of consumers confessed that positive reviews make a brand look more credible. The biggest reason we search for online reviews is to … Continue reading
Most businesses are afraid of negative reviews, but they don’t realize that negative reviews can be easy to handle and can actually have a positive effect on their business. A recent research by Harvard Business School revealed that the majority … Continue reading
It’s simple as this: If people don’t trust your business, they won’t spend their hard-earned money on your products and services. So, how to make people trust you? There are many ways to build trust, but the most important is … Continue reading
In 1915, William Somerset Maugham wrote in one of his novels, “People ask for criticism, but they only want praise.” We may laugh at this statement, but there is more truth to it than we realize. The Internet is loaded … Continue reading
The most powerful tool to expand your customer base is, of course, positive feedback from existing happy customers. There’s no better way to improve your brand’s image! A number of studies in the past have indicated that buying is an … Continue reading
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The most powerful tool to expand your customer base is, of course, positive feedback from existing happy customers. There’s no better way to improve your brand’s image! A number of studies in the past have indicated that buying is an … Continue reading
