Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy.
Digital marketing is the most cost-effective way to grow your business, increase visibility and generate quality leads. If you are looking to expand the reach and grow your business, you can use this checklist as a starting point for your digital marketing strategy.
Is your business website updated and upgraded?
Your business website is your online personality, which is also your customer’s first interaction with you. Always keep it updated, workable and functional. The goal of your business website is to provide relevant information to your potential customers and to assist them in making transactions on your site. Most of your customers might be using their smartphones as the primary way to access the Internet. So in case your website is not mobile-friendly, you either need to upgrade the existing website or build a new site. Make sure your website displays all of the products and services you offer. When potential customers search for those items in Google, you want to show up.
Have you claimed your business listings?
Google My Business allows you to create or change an online business listing. It allows you to add images, edit vital information and update contact details for your business. Through this service, your business will also get displayed on Google Maps, which can be helpful for potential customers who are using that app to find your location. It is critical to claim your business listing on Google My Business.
Every online directory to which you submit your business listing will strengthen your chances to be found online. Therefore, it is important to list your business in as many online directories as possible. Though there are dozens of online directories to list your business, the main ones are Yelp, Yahoo and Bing.
Are you tracking and managing online reviews?
If your customers can review your brand on sites like Yelp, then you must spend time reading through your online reviews. These online reviews can help you identify issues that might be turning customers off, or help you understand things that you are doing right. Make sure to respond to all reviews. If you come across a negative review, work to resolve it publicly with the reviewer so other customers can see that you are trying to make your customers happy.
Are you considering writing a blog?
A blog can prove to be a useful digital marketing tool as it offers insight into your business and makes your customers feel more attached to your brand. Blogging can also provide a platform for customer reviews, helping them feel more emotionally engaged. Blogging can also contribute to improving your search engine ranking, and improved rankings will attract more leads and customers. In case you are wondering what to write about on your blog, just put yourself in your customers’ shoes and create a list of questions or topics your customer might be thinking about. Now, go ahead and Google these topics, and if you cannot find any articles, you have found your opportunity.
Are you maintaining an active presence on social media platforms?
Social media is a great way to engage with existing customers and raise brand awareness among potential customers at a low cost. While it is important to set realistic goals, remember that the more effort you put into engaging your followers, the more growth you will notice. Contests, useful tips and discounts are excellent ways to encourage followers to interact with your business on social media. You can further expand your reach by choosing paid advertising and promoted posts on social media platforms that are the most relevant to your business.
Have you built a list for email marketing?
Email continues to be one of the most cost-effective marketing channels all around the world. According to the Direct Marketing Association, email marketing gives nearly 4,300 percent return on investment for businesses in the U.S. Moreover, businesses using emails to generate leads are 50 percent more sales-ready at 33 percent lower cost. Depending on your target audience and product category, you can consider sending a weekly newsletter with the latest posts from your blog, or other content useful to your audience.
Whether you’ve run a small business for 11 years or 11 months, this checklist can help you establish your online presence and improve your ability to retain and attract customers in this increasingly digital world.