Today, social media has become the new advertising tool for businesses. With the least effort and investment, these platforms allow businesses to reach their target customer base. However, with so many options available, you must know how to use the potential of social media to advertise your business in an effective way. If you don’t know what you’re doing, you’ll not only waste time and money but may even end up turning off prospects and giving your existing clients reasons for second thoughts.
Here are some common dos and don’ts to market your business on the Internet.
1. Make your content engaging: Make your content informative and interactive. If you are reusing content, make sure to highlight different elements of your existing posts in order to target a different set of customers. Simply posting the same content again and again will not appeal to readers. An interesting way to engage your customers and to make your content interactive is to post a few questions that inspire an action.
2. Schedule your posts: Staying active on your profile and posting regularly is essential for social media success. However, make sure that you don’t overload your followers’ news feeds with information. Posting too often can make your customers stop following your posts or even block you. Instead, to maximize your reach, schedule your posts around the weekend when most of your customers interact with social networks.
3. Interact with customers: It’s unfair to ask customers for an action through posts and then ignore their responses. If you want your customers to interact with you, you’ll need to invest time and effort to respond to their requests. Always be polite and positive when interacting with your customers.
4. Remember the goal and plan accordingly: Remembering the purpose behind using social media will help you keep your team motivated to reach the next milestone. By setting realistic goals, you will be able to test what works and adapt your social media marketing strategy accordingly. So, you’ll have to set clear goals, analyze the results and then plan ahead. Just posting randomly without a plan can set you up for failure.
5. Stay positive during crisis: The power that social media will give to your customers may even invite negative comments at times. But try not to look at those negative comments as a downfall. Keep your attitude positive when something unfavorable is being said about your business on social media. Also, ensure that your answers to such negative comments don’t diminish the value of true feedback.
1. Market your products: You may want to increase your sales through social media channels, but your audience wants to be educated. So if you are always trying to sell your products or services, they will unfollow or block you.
2. Focus on number of followers: Who wouldn’t want to see a big number at the top of the page? But what’s more important is whether you have loyal customers or just people who will most likely never become your loyal customers. You are actually not achieving your goal to be social and interactive if you have a lot of followers but not much engagement.
3. Share irrelevant content: Keep an eye on the nature of information that you share and the frequency of your posts. Posting too often may annoy your followers. Also, make sure that everything you share is relevant to your followers.
4. Be inconsistent: In order for your customers to feel connected with your brand, you must be consistent on your social media profiles. Your posts should be regular and well-timed, keeping your customers in mind.
5. Doing it half-heartedly: Using social media just because it is popular is a waste of time and money. Don’t just ask your marketing team to represent your business on social media platforms. Until you personally get involved, you won’t be able to reap the benefits of social media marketing.