In today’s digital-savvy world, even if you have a valid marketing strategy in place with advanced search engine optimization (SEO) techniques, it might still not be enough because harmful content can creep in from all sides. Regardless of the size of your business, negative search results can severely impact your brand image. A single bad online review by a disgruntled customer could destroy an otherwise flawless reputation.
While it is essential to have a robust online presence, it can be difficult to monitor and manage the vast world of online reviews. Customers these days have some online platforms where they can voice their opinion about your business and products, such as Yelp, TripAdvisor, Facebook, etc. While this can provide good word-of-mouth publicity for your business, one customer’s lousy feedback can leave you with a negative review that your potential customers can see. If you are unsure about what to do when faced with negative results, here are some of the emergency strategies that can help you salvage your reputation:
Suppress negative results
Creating more online content in an effort to suppress negative search results is an efficient way to manage your online reputation. In most cases, SEO techniques can help you eliminate negative results from the first few result pages. By creating SEO-focused content, your page will rise to the top of the search results. This will help push down the pages with negative results. Getting the negative reviews pushed down to the fourth or fifth page will make it less likely for potential customers to find it. In addition, the right SEO techniques will help strengthen your online branding and promote your business.
Suppress bad links
There are a number of ways to suppress bad links, and most of them are easy to implement and extremely effective. The methods include creating new social media pages and keeping them active, optimizing existing content on your website, starting a blog and regularly posting positive content, and actively participating in online forums and becoming a thought leader.
Instead of spending time and money on strategies that may not provide long-term solutions, it is better to invest in consistently producing high-quality and search engine-friendly content. This will help create a barricade of relevant information that has the potential to rise higher in search ranking when potential customers search for your brand name.
Responding publicly to negative feedback will show that you care about your customers and you are ready to resolve the problem. Your customers will notice how quickly you reacted to issues, and they will remember your action and reaction.
Request the reviewer to remove the feedback
Most third-party review sites do not allow the removal of customer comments. However, in case the comment is defamatory or libelous in nature, you can request the website to take it down. But you may be required to claim your business listing before making this request.
Do not ignore negative content
Often, customers who post negative comments are not trying to defame your brand. They only want their opinions to be heard. Take such harsh reviews on their merits, as they may reveal a weak area of your business that could benefit from improvement.
Run paid social media campaigns
In order to be effective, paid social media campaigns must be handled very carefully. If you are investing time and efforts on social media platforms for building your online presence, you will see positive changes over time. While this strategy may not improve the ranking of your social media pages, if done right, it may produce some traction. In order to be effective, paid social media campaigns should focus on creating high-quality content.
Managing and improving your online reputation is an ongoing process. Even after you start noticing positive results, it is essential to be consistent in updating your website and stay active on social networks.