Content and online reputation are intricately linked. Words, expressed verbally or penned, have the power to influence, inform and change people’s behavior. A well-written piece of information can work to build customer trust and establish your brand as authoritative. Here are some content creation ideas that will also enhance your online reputation.
- Generate positive content: In addition to providing solutions to customers who post negative feedback about your business, there are other ways to bury negative comments that reflect poorly on your website. You can create a steady flow of positive content for your social media profiles, blog and website and bump down the negative content. Search engines are always looking for fresh content and are more likely to push the new content to the top, which can work to your benefit.
- Post informative content: You possess tremendous knowledge of your industry. You must share your experience and skill with your readers and help them address their problems. You should focus on adding value to your readers’ life by educating them on something they did not know earlier. You can inform your target customers about your products, the right way to use them and other valuable information that can make their life slightly better. There should be an aim behind every piece of content you create and share with your target audience.
- Tickle that funny bone: Writing jokes is a tough task, but if you are a gifted writer, your marketing campaigns will do much better. This is because evoking emotions is one of the most efficient ways to market your brand. People feel relaxed when they are laughing. Focus on sharing humorous content if you want your customers to associate a healthy connection with your brand. You can share something your customers will enjoy and can relate to.
- Let your real personality shine: While your website should be focused on your business, products and customers, it should also include content that reveals the actual human beings behind it. You can consider sharing interesting stories about your brand, products, employees and photos of your team. It is much easier to form a connection with a face than with a logo. In order to make the content engaging, you can ask your customers to post their opinions.
- Respond to online customer reviews and comments: Make it a point to reply to negative as well as positive reviews. You must respond promptly and keep your responses professional and factual. Do not hesitate from owning the situation if you have wronged someone. Responding to every online review will allow you to tell your side of the story. It also shows to customers that you care and that you are trying to resolve their problems. This will build trust and connection.
Your online reputation is not only about third-party review sites and search engine results. While these factors do play a role, you can control much of your online reputation through your content.
Your potential customers are searching the Internet before they make a purchase, so it is critical to creating useful and engaging content for them. Building customer trust and establishing a positive online reputation comes from being truthful and adding value to customers’ lives.