Feeling unappreciated may provoke your customers to take their business elsewhere, in favor of a company that will value their business. Customer appreciation is crucial for many reasons. Having a customer appreciation program is an excellent way to keep your … Continue reading →

No matter how amazing your products may be, or how perfect your customer service is, negative customer reviews are inevitable. You cannot please every customer all of the time. When a bad review happens, especially on the popular third-party review … Continue reading →

It takes years of strategies and efforts to build a strong online reputation for your business, and only a few seconds for an online reputation to be strained. Building a strong reputation and a healthy relationship with your customers that … Continue reading →

A pay-per-click (PPC) campaign, if executed effectively, can be a profitable tool for your business. It can be a wonderful way to reach out to potential customers who are likely interested in your offerings. However, in order to reap the … Continue reading →

As with most critical decisions in business, updating your online marketing strategy is a significant change. There is no point in having an amazing product if you cannot market it properly and attract new customers needed to make a profit. … Continue reading →

Social media networks are no longer about just “comments” and “shares.” Over the last few years, social media has evolved into an effective platform for attracting visitors and generating leads for businesses. According to a report by Social Media Examiner, … Continue reading →

Building and managing your online reputation is not only crucial; it is essential for your small business. Social networks, online marketing, search engine optimization and other proven marketing tactics can boost your online presence and help you find potential customers. … Continue reading →

Nearly eight out of ten potential customers conduct online research before making a purchasing decision and are 85 percent more likely to spend their money if they are convinced by the online reviews. Businesses are aware of this reality, and … Continue reading →

Online customer reviews improve every step of the overall sales process. We all know new business is far harder to win than repeat business and online reviews and recommendations familiarize a potential customer in ways no other content can. Simply … Continue reading →