7 Best Practices for Creating a Digital Marketing Strategy That Delivers Results

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When building your online marketing strategy, finding measurable data is critical. However, most of the time you will come across data that will provide a sense of what is happening but does not help meet business goals. It can be … Continue reading

Online Reviews Essential for the Success of Your Marketing Efforts

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According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading

3 Ways to Increase Brand Awareness and Improve Online Reputation

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There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading

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Why Do Your Rankings Fluctuate, and How to React to It?

There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading