When building your online marketing strategy, finding measurable data is critical. However, most of the time you will come across data that will provide a sense of what is happening but does not help meet business goals. It can be … Continue reading
Google My Business listings are a great way of attracting visitors to your website, and to your business. However, since this is an automated system, a lot can go wrong with your online listings, and they can be difficult to … Continue reading
Why did your search engine rankings drop? Most website owners who keep a close eye on their SEO performance ask this question. It can be incredibly frustrating when one week you are watching your search engine results rise, and a … Continue reading
When a potential customer’s first stop is Google search, online reputation management can be crucial to the success of your business. The power of your online reputation can be used to build brand image, increase credibility and improve the bottom … Continue reading
Customer reviews and testimonials have a significant influence over the purchasing decisions of potential customers. On average, potential customers look at up to ten online reviews before making a purchasing decision. Nearly 88 percent of customers trust online reviews as … Continue reading
The reputation of a business is critical to its survival. The trust and support of your customers can have a direct and significant effect on your business’ bottom line. In recent years, the importance of online reputation has become increasingly … Continue reading
According to research from Northumbria University, online customer reviews have more influence than most other marketing communications. Though customer reviews range in reliability and clarity, they do hold a powerful influence on customers’ behavior, and hence your brand performance. It … Continue reading
Knowing that most searchers use Google to find your business online, it is essential for you to understand how critical your Google My Business listing is to ranking in Google search results. According to a study by Gybo, searchers who … Continue reading
Search engine optimization (SEO) is one of the effective marketing strategies that aims to increase your online presence and visibility within search engine results pages (SERPs) such as Google, Bing and Yahoo. Studies have proven that people usually don’t go … Continue reading
There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading
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There are so many marketing strategies you could use to convince potential customers to buy from you. You could write appealing content to make them desire your products and services. You can develop a strong value proposition to differentiate your … Continue reading
