As a small-business owner, you are probably running a marathon within your company every day, hopping from one task to the next with a million things to worry about. You probably feel like there is no time to eat and … Continue reading →

With the wealth of information available online and the number of people accessing it, it is essential for businesses to take care of their online reputation. When managed correctly, your online reputation can be one of your biggest assets. However, … Continue reading →

There are businesses that have mastered the art of building customer trust online and have the reputation and accolades to prove it. Some of these brands, including Apple and Sephora, achieved higher rankings due to their offline and online customer … Continue reading →

Content and online reputation are intricately linked. Words, expressed verbally or penned, have the power to influence, inform and change people’s behavior. A well-written piece of information can work to build customer trust and establish your brand as authoritative. Here … Continue reading →

There has been a phenomenal rise in the way customers use and trust review sites, be it for restaurants, gadgets, new launches or small local businesses. The more customers research about businesses online, the more critical it is for you … Continue reading →

In order to grow your business, it is important to continue to acquire new customers and retain existing ones. An established and growing customer base is the lifeblood of your company, and to do so effectively, you will need to … Continue reading →

Regardless of the size of your business, a digital marketing strategy should be an integral part of its overall marketing strategy. Small businesses, especially, need to include a healthy portion of digital marketing strategies to be successful in today’s economy. … Continue reading →

In an ideal world, customers would navigate directly to your website any time they wanted to buy a product similar to what you sell. However, the reality is today’s customers have limitless options when it comes to researching and purchasing … Continue reading →

Continuous growth plays a critical role in the success of any online business. The key to constant growth is learning from past performance, monitoring future trends and exploring the existing competitive landscape. It is essential to understand the intelligence behind … Continue reading →

Businesses no longer have the luxury of influencing the perception of their brands in the minds of their customers. At least, not without a clear online reputation management strategy. Most customers use the Internet to research brands and their products … Continue reading →