How Can You Handle Customers Who Threaten to Post Negative Online Reviews?

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The good thing about social media is that it has empowered customers. But the not-so-good part comes when the customer starts making unreasonable and unethical demands. What can you do when a customer threatens to write negative reviews online if … Continue reading

Why Are Customer Reviews on Review Sites Important for Your Business?

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How many of you have honest customer reviews of your products and services on review sites? Here, we are not referring to the cherry-picked customer testimonials that sing praises about how your products changed their life. We are talking about … Continue reading

Your Mailing List Is Your Biggest Content Marketing Asset

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With Facebook constantly changing its privacy settings and content sharing policies, it’s becoming difficult for brands to engage with their followers. So it’s high time that you reallocate some of your funds and energy toward building your email list. According … Continue reading

With New Law Protecting Negative Reviews, It’s Time to Strengthen Your Reputation Management Strategy

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The Consumer Review Fairness Act signed into law by President Obama is expected to protect the rights of American consumers who post honest reviews about businesses or products, even if the reviews are negative. If your business has been threatening … Continue reading

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Why blogging can do wonders for your business

Do you have a business website? Are you happy with the marketing role played by your website? Your business website is your home base. It not only helps you generate leads but also plays an important role in search engine … Continue reading