The good thing about social media is that it has empowered customers. But the not-so-good part comes when the customer starts making unreasonable and unethical demands. What can you do when a customer threatens to write negative reviews online if … Continue reading →

How many of you have honest customer reviews of your products and services on review sites? Here, we are not referring to the cherry-picked customer testimonials that sing praises about how your products changed their life. We are talking about … Continue reading →

Though Facebook is not the only social network, with more than one billion active users globally, it seems to be the most popular one. A recent Shareaholic report discovered that Facebook drives more website traffic as compared to any other … Continue reading →

Almost 80 percent of consumers trust online review sites more than personal recommendations, and more than 75 percent of consumers confessed that positive reviews make a brand look more credible. The biggest reason we search for online reviews is to … Continue reading →

Nearly 90 percent of customers read online reviews, and 88 percent of customers have faith in online reviews more than they believe personal recommendations. Not just this, but a customer may spend 31 percent more on a product that is … Continue reading →

When was the last time you purchased something online with a one-star rating. Never, right? Well, you are not alone. In some recent surveys, more than 90 percent of Americans admitted that online reviews influence their purchasing decisions. Customers these … Continue reading →

With Facebook constantly changing its privacy settings and content sharing policies, it’s becoming difficult for brands to engage with their followers. So it’s high time that you reallocate some of your funds and energy toward building your email list. According … Continue reading →

Most businesses are afraid of negative reviews, but they don’t realize that negative reviews can be easy to handle and can actually have a positive effect on their business. A recent research by Harvard Business School revealed that the majority … Continue reading →

The Consumer Review Fairness Act signed into law by President Obama is expected to protect the rights of American consumers who post honest reviews about businesses or products, even if the reviews are negative. If your business has been threatening … Continue reading →

Do you have a business website? Are you happy with the marketing role played by your website? Your business website is your home base. It not only helps you generate leads but also plays an important role in search engine … Continue reading →