Online reputation management has become a necessity for businesses that are dependent on the Internet for selling their products. The base of any online business is its reputation, and therefore one negative online review by a dissatisfied customer can affect … Continue reading →

Today, social media has become the new advertising tool for businesses. With the least effort and investment, these platforms allow businesses to reach their target customer base. However, with so many options available, you must know how to use the … Continue reading →

The most powerful tool to expand your customer base is, of course, positive feedback from existing happy customers. There’s no better way to improve your brand’s image! A number of studies in the past have indicated that buying is an … Continue reading →

Google Search has dominated the search engine market ever since it was introduced in 1997. The market share of Google Search was 89.44 percent in the first quarter of 2016, which makes it the most popular search engine worldwide. Therefore, … Continue reading →

Social media: an incredible growth opportunity for business owners – but a complex one. There are more options available than ever. Do you need a profile on Instagram? Should you get on Snapchat before it gets too big? Should you … Continue reading →

90 percent of consumers read online reviews. 88 percent believe more in online reviews than personal recommendations. 86 percent will most likely not purchase from a brand that has a negative reputation. So, what do these stats tell you? First, … Continue reading →