Common Challenges That Businesses Face in Managing Their Online Reputation

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Online reputation management has become a necessity for businesses that are dependent on the Internet for selling their products. The base of any online business is its reputation, and therefore one negative online review by a dissatisfied customer can affect … Continue reading

This Holiday Season Empower Your Happy Customers to Spread the Good Word About You

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The most powerful tool to expand your customer base is, of course, positive feedback from existing happy customers. There’s no better way to improve your brand’s image! A number of studies in the past have indicated that buying is an … Continue reading

How Much Does it Matter for Your Business to Appear on the First Page of Google Search?

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Google Search has dominated the search engine market ever since it was introduced in 1997. The market share of Google Search was 89.44 percent in the first quarter of 2016, which makes it the most popular search engine worldwide. Therefore, … Continue reading

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How Critical Are Online Reviews to Your Small Business?

90 percent of consumers read online reviews. 88 percent believe more in online reviews than personal recommendations. 86 percent will most likely not purchase from a brand that has a negative reputation. So, what do these stats tell you? First, … Continue reading