Customer reviews are powerful. They have the ability to change customers’ opinions and buying decisions. An increasing number of customers are doing their pre-purchase homework by reading online reviews to determine which brand to do business with. Customers are also forming opinions faster, and they require fewer reviews before they make up their minds. This means that businesses must develop efficient strategies for attracting online reviews and monitoring their online presence. Therefore, you need to develop effective strategies for responding to negative feedback and encouraging positive reviews.
There’s no denying that online reviews can make or break your online reputation. If customers see mostly negative reviews about your business, they will be more likely to choose your competitor’s product. Positive reviews signify a good brand that people can trust. However, the most important factor in deciding how successful you will be in attracting great customer reviews is timing.
Getting the timing right can be very tricky. You may risk making a wrong impression by asking too soon, and asking too late can mean your email may get deleted or ignored. According to experts, the right time to ask for reviews varies by products and industries. As a rule of thumb, ask for reviews when the customer is in a mood to give them. While this is true, it varies from customer to customer. You want to make sure your customer is in a good mood, so contact them when they have used your product for a while and are satisfied with your product and service.
According to SEO experts, the best time to ask customers for reviews is immediately after doing business with them. You have the greatest chance of obtaining positive reviews during this small window of time. As a business owner, you will have to time your actions correctly to get the desired results. You must follow up with the customer with a thank-you and a request to review the purchased product. In your follow-up email, you can include a direct link to your review site, or you can encourage them to rate your business on your social media pages and business website. Review strategies may vary, but the best time to ask customers for reviews is immediately after your successful transaction with them.
When asking your customers to review your products or business, you should behave like artists. This is because artists have perfect timing when it comes to delivering an emotion. Just copy this behavior when it comes to sending your review request emails, and you will be drowning in positive customer reviews.