It’s simple as this: If people don’t trust your business, they won’t spend their hard-earned money on your products and services. So, how to make people trust you? There are many ways to build trust, but the most important is through your online reputation. Unfortunately, most businesses overlook the impact that online reputation may have on the growth of their businesses.
If you haven’t been paying attention to your online reputation, then start now. To begin with, you can create your business listing on Yelp and then own it. It won’t cost you a penny to manage content, photos and other business information on that listing. Next, go ahead and set up a business listing on Google+. You’ll need to have a Google+ personal account to set up your business listing. By far, Yelp and Google+ are the most influential pages where you can set up your business listings that will show up on the search engines. Once you’ve set up these two pages, make sure you’re monitoring customer reviews, both from satisfied and unsatisfied customers.
Speaking of negative reviews, many business owners are afraid of getting bad reviews, especially on such review sites as those are public in nature. But that doesn’t mean you should bury your head in the sand and hope there are no unsatisfied customers ever. Unfortunately, an unsatisfied customer is more likely to post a negative review than a happy customer to write a positive feedback. But that’s the nature of the beast. And the sooner you learn to accept it, the better you’ll do at converting negative reviews to positive feedback.
How can bad reviews affect your business? Well, if a bad review is the only review you have on sites like Yelp and you have no good reviews, that’s bad news! Imagine buying a product on Amazon.com. You won’t pay until you’ve read the customer reviews. Right? Now when you click the ‘Reviews’ tab and the only review you’ll see is a negative one, you’ll most certainly move to the next brand or product. Won’t You? But, if you see 15 excellent reviews and one bad review for the same product, you’ll ignore the bad review and buy that product.
Now you must be wondering how you can respond to bad customer reviews. On sites like Yelp, you can reply to the customer saying, “Mr. Jones, we apologize for delivering a damaged product. Please get in touch with us for a full refund. By responding to a bad review in a professional manner, you can not only turn an unsatisfied customer into a satisfied one but also show people that you are concerned. In the long run, the best way to maintain a positive online reputation is to convert negative reviews into positive ones and encourage more positive reviews from satisfied customers.
It’s all about going the extra mile for your customer and creating a positive brand image.
Online reputation is crucial for the growth of your business. If you are too busy managing other aspects of your business, then consider hiring the services of a reputation management company for monitoring your online presence. Reputation management professionals are trained to help you manage existing negative reviews and maintain a positive online presence.